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December 2021

The world is a scary place for women; almost every woman has had an uncomfortable encounter, especially when walking alone and at night. We saw an opportunity to create a product that can provide our users with an extra element of safety, when reaching for their phone isn’t an option. Safeye is a women's safety, tracking pendant, which can be used when a woman finds herself in a dangerous situation. When pressed, it will notify friends and family as well as the police, real time GPS tracking through a companion app. In partnership with ‘Ubeequee', combining their tracking technology with our jewellery vision. Safeye is a new enterprise plan brought to life that creates culture, and our response to the Culturepreneurship brief at university.

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