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Project type

3D Modelling


May 2022

During our childhood a lot of us hold deep attachment within a stuffed toy although upon reaching adolescence, they are put away. As a society, keeping them as an adult can be viewed as embarrassing or childish. But what if the re-conceptualisation of plushies detached these existing connotations surrounding the object? Through rebranding and incorporating wearable plushies with Streetwear Fashion, 'pvnkbunny' steers away from a kid audience and expands the target market to an older demographic through bold and gothic Art Direction in place of cute. With the right styling and marketing, plushies can be accessorised into one's daily lifestyle and become a fashion statement. Final Major Project for university.

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